How can packaging influence your Net Promoter Score, which provides a snapshot of customer satisfaction and loyalty?
What’s Net Promoter Score and what’s packaging got to do with it? Turns out NPS is a great indicator of business growth that can be influenced by ecommerce packaging in five ways.
Many analysts agree an organization’s Net Promoter Score can be a great indicator of business growth. Consumer goods companies are constantly looking for their edge and seek a mechanism to gain feedback and insight on their market health and impact of their products upon consumers. There are a number of factors that can contribute to a consumer’s input on a Net Promoter Score survey. We’ve approached this subject from the packaging engineer’s perspective and have identified packaging’s ties to NPS below. [Full Story]