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Home » Services » Supply Chain Strategy » Strategic Market Planning
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Strategic Market Planning
Strategic market planning provides analysis similar to infrastructure planning, but focuses on profit maximization rather than cost minimization. Our analysis helps clients optimise product portfolios, pricing, and distribution strategies and is especially helpful when they enter new markets or rollout new products. Clients typically use this service to answer the following questions:
- What products should I make and sell? What customers should I serve to maximize my profit contribution?
- Should I maintain my current channel-focused strategy, adopt a "go-direct" model, or some combination of the two?
- Into what new markets or industries should I expand? From what existing markets, channels, or product lines, should I withdraw?
- How will proposed changes in pricing affect the overall profitability and structure of the supply chain?
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