Four years ago, Molly Kissell transitioned into the role Director of Integrated Demand Management at Campbell Soup. Campbell Soup’s demand forecast accuracy – as measured at the item/location one month following the forecast – had fallen into the mid-60s.
The initial goal simply sought to achieve historical levels of forecast accuracy. For the first couple years, they explored various benchmarking solutions – including participation in Chainalytics’ Demand Planning Intelligence Consortium (DPiC) – and worked to improve planners’ capabilities to use their new demand management solution. [Full Story]