Written by Bryan Wyatt | November 23, 2016
Customers See Carriers as an Extension of the Retailer
Ecommerce has evolved significantly in the past few years. From a last mile perspective, it is fair to say that we are firmly entrenched in ecommerce 2.0. Gone are the days when consumers looked to the internet only for items like apparel, electronics and books—today’s shoppers expect to have anything and everything delivered to their doorsteps with the click of a mouse. This includes refrigerators, furniture, ride-on lawnmowers, and other merchandise that can not be reasonably shipped via UPS or FedEx.
Retailers that sell products exceeding what parcel carriers can handle have many options when it comes to carriers. Diversity in geographies served and merchandise sold is typically proportional to the most appropriate portfolio size of carriers necessary to ensure adequate service levels on every order. For large retailers with national reach, this means managing a sizable network of carrier partners. [Full Story]