Chainalytics’ Customer and Product Portfolio Planning provides a framework, process, and application to continuously analyze profitability at the product, customer, and supplier levels. Building upon Customer and Product Profitability, this service provides either an implemented environment or a managed service to continuously monitor product portfolios. Our holistic approach establishes a repetitive, analytical process that aligns your business policies across sales and marketing, supply chain, and financial organizations and also feeds Sales and Operations Planning and Product Life Cycle Management processes. Through ongoing analysis, you will be able to segment customers, develop specific service level and product lifecycle strategies, and tailor supply chain designs to suit individual segment needs — all leading to a portfolio that maximizes profit.
Chainalytics can help you more effectively manage your customer, product, and supplier portfolios by answering these questions:
- How can we quickly and more accurately decide which customers to serve and products to sell using actual costs and profitability of our customers, products, and suppliers?
- What are the inter-relationships between my customer and product portfolios? Are profitable customers purchasing unprofitable products?
- In which products, channels, and customers are we generating our largest margins and should we expand business? From which existing markets, channels, or product lines, should we withdraw?
- How can we support customer or supplier pricing decisions with accurate and up-to-date cost-to-serve information?
- How can we proactively manage our product line focusing on profitability and customer buying patterns?
- How can we monitor trends in our cost-to-serve and profitability?
- Where should I focus my financial resources to improve profitability?